‘enjoy my sweet tips’
1. Improve Your Google My Business Page
If you haven’t already claimed your Google My Business (GMB) page for your business, do it now!Once you claim it, make sure you’ve filled in all of the sections, uploaded some photos, and picked the right business category.Tip: The title of your business is important to Google, so if you’re a plumbing business, make sure ‘Plumbing’ is somewhere in your business title.
2. Claim Your Bing Places Location
Even though Google is the king of search engines, a lot of people still use Bing, so make sure you claim your business there as well.
3. Build & Clean Up Your Local Citations / Directory Listings
Directory listings (aka Citations) are references to your business on other websites. There are hundreds, but some important ones include Facebook, YellowPages, Hotfrog, TrueLocal, Yelp and many more.
Tip: Keep your information consistent across all of these directories. e.g. if your name is ‘Kings Plumbing’, make sure it’s not ‘Kings’ on one directory and ‘Kings Plumbing Ltd’ on another.
4. Gather Positive Reviews
Positive reviews not only build trust and credibility with potential customers, businesses with a lot of positive reviews can rank higher in search engines.
But don’t just gather reviews internally, make sure you’re making it easy for people to leave positive reviews on 3rd party platforms like Google, Houzz, HiPages, and others.
Tip: Automating the review capture process saves you a ton of time and can quickly increase the number of reviews you’re able to capture.
4a. Respond to Positive Reviews
Once you’re gathering positive reviews, you need to make sure you’re responding to them as well. Not only will responding to reviews give you credibility with potential customers, but search engines like Google prefer businesses that actively respond to reviews.
5. Create a Business Page On Facebook
Search engines will use the information they find on your social profiles to further validate the authority of your business. So make sure your business name, address, and phone number appear on your page.
5a. Regularly Post On Facebook
With Facebook’s organic post reach at an all time low (FB wants you to spend money on ads), regularly posting on your profile will help keep people engaged in your business and help you reach more potential customers.
Tip: instead of manually posting everyday on Facebook, automate your posts so you don’t have to think about it.
6. Make Sure Your Website Is Mobile Responsive
This one should go without saying these days, but if your website looks crappy on a mobile, people will think your business isn’t very professional.
7. Add Structured Data Markup To Your Website
Structured data markup gives search engines more detail about your business and your pages. This can help them show your business more prominently in their search results.
If any of this feels a little overwhelming, we’d love to help, just let us know.
No obligation – No salesman – Just genuine help
8. Publish Localised Content On Your Website
Make sure you’re always publishing valuable local content that makes sense to your brand. If you’ve completed projects in certain suburbs or regions, make a page on your site highlighting those projects and make sure you include the location and relevant keywords throughout the page.
For example, if you completed a home restoration project in Newcastle, create a page titled ‘Newcastle Home Restoration’ and write about the projects.
Tip: make sure you use Alt tags on your images describing the image with your desired keywords
9. Add Your Address To Your Website Footer
Search engines use your physical address to determine if you’re close to their users searching for your products and services. So having your address on your website helps them locate you.
10. Optimise Your Website Content
Too many small businesses have poorly optimised content on their website. So make sure your page titles, headings, image alt tags, URLs, and content all reflect the keywords and location you’re looking to rank for.
11. Secure Your Website
Search engines love security, and so do users. So make sure your website has a valid SSL certificate installed to avoid the dreaded ‘Not Secure’ message. You can get them for free now, so no excuses here.
12. Optimise Your Website Images
It’s easy to upload a 12mb photo that you just took on your mobile, but those big images really slow down your website. So optimise your images by compressing them and resizing them to speed up your website.
13. Get Relevant, High Quality Links
Links pointing to your website are critical to increasing your visibility in search engines. So if you sponsor local events, provide scholarships, or want to share your knowledge locally, ensure you’re getting a link back to your website.
No obligation – No salesman – Just genuine help