The Complete Local SEO Checklist

See how your local SEO strategy stacks up

Local SEO requires not only a strong overall SEO strategy, but a locally focused one as well.

Use the below checklist to see how solid your local SEO strategy is and identify opportunities to improve.

If at any time you feel a little overwhelmed, just talk to our Newcastle SEO Specialists.

Website Content

It’s important that the content on your website reflects the fact that you are located or provide services to customers in a particular location.

If you provide glass repairs in Newcastle, it’s important to make it clear to Google that you not only repair glass, but that you repair glass for customers in and around Newcastle.

Mobile Friendly

Google knows that most web searches are performed on mobile devices. With that in mind, they reward businesses that have mobile friendly websites that users will be able to easily interact with.

Business Citations

In order for Google and other search engines to know where your business is located, it needs to be able to verify that across a number of sources, called citations.

It’s critical to ensure your business information (Name, Address, and Phone Number) is consistent across all of your citation sources to avoid sending mixed signals to Google.

Gathering Customer Reviews

Customer reviews play a key role in advancing local SEO efforts. Google uses the quality, quantity, and content of customer reviews within their local search algorithm to determine rankings. Your business can manually request reviews from customers or use an automated tool to request reviews to save your business time and energy.

Building Local Links

Backlinks (links from other websites to yours) play a major role in determining which websites will appear first in Google.

With Local SEO, focusing link building efforts locally can provide benefits that would be difficult to obtain without a local focus.

FREE LOCAL SEO ANALYSIS

Identify the most valuable opportunities for your business to improve it's rankings

This free (and highly detailed) analysis will help you improve your Google rankings in your local area

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FREE GMB ANALYSIS

See how your business ranks in your local area

This free (and highly detailed) analysis will help you improve your Google Map rankings in your local area

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Free GMB Analysis