The Complete Local SEO Checklist

See how your local SEO strategy stacks up

Mobile Friendly

Google knows that most web searches are performed on mobile devices. With that in mind, they reward businesses that have mobile friendly websites that users will be able to easily interact with.

All site content renders as expected on a mobile device

Phone numbers are click to call enabled

Menus are easy to navigate on a mobile device

Website loads quickly on mobile devices

Business Citations

In order for Google and other search engines to know where your business is located, it needs to be able to verify that across a number of sources, called citations.

It’s critical to ensure your business information (Name, Address, and Phone Number) is consistent across all of your citation sources to avoid sending mixed signals to Google.

Local business citation audit has been completed

Google My Business profile exists and is accurate

At least 10 directory websites contain accurate and up to date business information

No directory websites contain incorrect information

At least 2 local directories have correct business information (e.g. Local newspaper, local business groups…)

For service businesses that don’t want a physical address visible, choose directories that allow you to hide your physical location

Gathering Customer Reviews

Customer reviews play a key role in advancing local SEO efforts. Google uses the quality, quantity, and content of customer reviews within their local search algorithm to determine rankings. Your business can manually request reviews from customers or use an automated tool to request reviews to save your business time and energy.

Business listing exists on Google My Business, Yelp Australia (Apple Maps review source), and Facebook

Direct review link obtained for each key source, especially Google

Business process is in place to request reviews from customers

Expect some bad reviews to come through and don’t be scared of negative feedback

Building Local Links

Backlinks (links from other websites to yours) play a major role in determining which websites will appear first in Google.

With Local SEO, focusing link building efforts locally can provide benefits that would be difficult to obtain without a local focus.

Local sponsorship opportunities identified and pursued

Contribute valuable content to local business or local industry relevant websites

Work with other local businesses that provide products or services that your customers will find valuable

Develop ideas for a local scholarship opportunity

Host an event that will provide value to your industry or your customers